NTT DATA has acquired Zero&One to strengthen its position in the fast‑growing Middle East cloud services market. The company announced the deal in Dubai and highlighted its plan to deliver faster and broader cloud solutions across the region. The acquisition marks a major step for NTT DATA as it aims to expand its cloud footprint during a period of strong market momentum.
Zero&One is a Dubai‑based consultancy that has grown rapidly since its launch in 2017. The company became the first homegrown AWS Premier Tier Services Partner in the Middle East and North Africa. It holds nine AWS competencies and has earned several awards in the region and Europe. These achievements made Zero&One a strategic choice for NTT DATA as demand for cloud services rises across industries. The region’s cloud adoption continues to accelerate. Saudi Arabia’s cloud services market reached nearly $4.77 billion last year. Analysts expect this number to more than double by the early 2030s. AWS also plans to open its first data center in Saudi Arabia in 2026, which will further increase regional cloud activity. Consequently, NTT DATA sees this environment as a major opportunity for new growth.
NTT DATA leaders said the acquisition will help organizations modernize their systems with greater speed. Burcak Soydan, Managing Director for the Middle East, said the company can now deliver stronger results because Zero&One adds deep cloud knowledge. He noted that regional clients want rapid solutions that support modern digital needs, and this acquisition helps meet those expectations. His comments reflected NTT DATA’s long‑term commitment to regional expansion.
Zero&One leaders also welcomed the move. CEO Ali El Kontar described the acquisition as a natural next step for the company. He said Zero&One built its reputation by helping Middle Eastern businesses adopt cloud technologies with confidence. Now, as part of NTT DATA, the team can support clients through a larger global network. He added that both companies share a focus on innovation and customer success, which makes the partnership a strong fit. Through this deal, NTT DATA can now offer a full range of cloud services across the Middle East and Africa. These include cloud migration, cloud‑native development, application modernization, data analytics, and AI‑based solutions. The expanded portfolio will help businesses manage complex digital needs as cloud services adoption continues to rise. This move also supports NTT DATA’s strategy to grow in markets where digital demand is increasing quickly.
NTT DATA is a global leader with more than $30 billion in annual revenue. The company serves most Fortune Global 100 firms and operates in more than 70 countries. It invests heavily in research and innovation. Its capabilities cover artificial intelligence, digital infrastructure, security, and enterprise applications. With these strengths, NTT DATA aims to create digital solutions that help organizations advance responsibly and sustainably. Zero&One brings strong regional experience to this global framework. The company works with clients in several sectors, including finance, retail, media, healthcare, and government. Its AWS specialization supports organizations that want to modernize their systems while maintaining reliable performance. This combination of regional insight and global scale is expected to create new advantages for businesses across the Middle East cloud services market.
Both companies say the partnership will allow clients to move faster as they build their digital future. The acquisition reflects broader growth in the region, where cloud adoption rises each year. As these trends continue, NTT DATA and Zero&One aim to guide organizations through their cloud journeys with greater confidence, efficiency, and innovation. Their combined expertise positions them to lead the Middle East cloud services market in the coming years.
