Xerox and Lexmark debut unified retail tech at NRF 2026 as the newly combined company makes its first major industry appearance in New York. Their joint launch signals a bold shift in retail technology, and it brings together advanced tools designed to help brands “See It, Show It, Support It, Scale It.” This moment also underscores the growing importance of the Xerox Lexmark retail tech approach, as both companies want to show how their strengths now form a single, unified retail technology platform built for a fast‑changing industry.
The new suite arrives at a time when retailers face growing pressure to adopt smarter tools. According to Quocirca’s Future of Work 2030 Study, AI investment in retail is expected to jump by 64% in the next year. That rapid rise makes this announcement even more timely, and it highlights how Xerox and Lexmark plan to support retailers that must act quickly, as this shift makes the Artificial Intelligence in retail market more essential than ever, with the expanded Xerox Lexmark retail tech strategy.
Xerox brings decades of experience in IT solutions, production printing, and digital workflow. Lexmark adds deep knowledge of store operations, including retail‑focused devices, signage capabilities, and vision AI. Together, they now offer an end‑to‑end platform that spans headquarters, warehouses, and in‑store activity. Each capability also aims to help brands improve accuracy, speed, and customer engagement, strengthening the foundation of the Xerox Lexmark retail tech ecosystem.
During the event, Jacques Edouard Gueden, chief revenue officer at Xerox, explained the significance of the launch. He said clients will gain access to a broad suite of solutions without added complexity. He noted that the new offerings translate insights into action, helping retailers reduce costs and boost performance with tools designed for real‑world demands. His remarks reinforced how the Xerox Lexmark retail tech collaboration intends to simplify and strengthen everyday operations.
The company describes its approach as a four‑step journey. Through “See It,” retailers can use vision AI to monitor store operations and supply chain movement in real time. Dashboards reveal customer flow and team responsiveness, which helps managers react quickly. Through “Show It,” dynamic signage tools and a retail publishing platform simplify how promotions are created, updated, and managed. Automation keeps messaging fresh across print and digital channels.
Meanwhile, “Support It” focuses on daily operations. Reliable printers, multifunction devices, IT support, managed print services, and cloud‑based workflows help stores stay organized and connected. Everything also works together to minimize downtime. Finally, “Scale It” enables brands to deliver personalized campaigns, large‑scale signage, and fast digital updates across every location. This capability reaches customers wherever they shop, making the Xerox Lexmark platform a unified engine for growth.
Xerox and Lexmark’s debut also carries a wider strategic meaning. It follows Xerox’s acquisition of Lexmark in 2025, which expanded the company’s global reach and deepened its retail technology portfolio. Today, the two brands operate as one organization with shared resources and a unified retail vision.
The company’s presence at NRF 2026 builds on investments made across several regions. Earlier acquisitions across the U.S., EMEA, and Latin America strengthened its global footprint. Each move supported Xerox’s plan to deliver better meeting tools, hybrid work solutions, and connected workplace experiences.
Takahiro Irisa, senior corporate officer and president of Ricoh’s global Digital Services Business Unit, said the acquisition aligns with a global strategy to invest in areas with strong growth potential. However, that detail is unrelated to this announcement, so we return to Xerox and Lexmark’s retail focus. Their unified platform reflects a clear response to shifting workplace and consumer expectations.
Retailers attending NRF can explore the company’s full retail technology showcase at Booth #4803. Visitors can schedule expert meetings to see how the unified platform supports operations, supply chains, and marketing.
As the retail landscape continues to change, Xerox and Lexmark hope their new offerings will help brands stay ahead. With powerful tools that connect insights, automation, and scalable content, the unified company positions itself as a major player in the next chapter of retail technology, firmly anchored by the evolving Xerox Lexmark retail tech vision.
